By now, most of the Philippine blogosphere is bustling with excitement about MUJI opening its first branch at Bonifacio High Street. When it was confirmed (confeermed!) by popular blogger chuvaness, everyone was either “OMG MUJI’S COMING HERE!” or “What the hell is Muji?”
Japanese chain Muji is favored for its distinctive minimalist look and reasonably priced goods. Its real name, Mujirushi Ry?hin, translates to No Brand Quality Goods. It’s a brand that espouses a no-brand policy. Funny how this non-brand has a loyal following that some brands surely envy. Fans have a good reason to love Muji. From clothes, to housewares, food, gift items and stationery supplies, their merchandise is attractive, is of good quality and is reasonably priced.
Truthfully, learning about Muji opening here brought me mixed emotions. A part of me was happy because, heeeeey, Muji snacks, tea, coffee and instant food anytime I want. On the other hand, having Muji here screws up my holiday shopping plans. Where can I shop for cute, affordable and unique Christmas presents now?
But the pros outweigh the cons (my stomach is more important than pressies for friends) so on the whole, Muji opening at Bonifacio High Street spelled happiness. So, to anticipate the store’s opening in September, let me go through a list of reasons Why I Love Muji. And they’re mostly food.
Royal Milk Tea
I am not the only one among my group of friends who is addicted to this lovely, lovely drink. Mix with water (hot or cold) to create a milky tea drink that’s delightfully floral and creamy. I know of many people who stockpile this (stares at dementedchris) whenever they travel so having it available here will bring them untold joy. Their other nyummy powdered drinks I’ve also tried are Caramel Macchiato and Matcha Green Tea.
Instant Pasta Sauces
While freshly cooked is always good, on busy weeknights, it’s very convenient to boil some noodles then slather it with a foil sachet of prepared sauce. The one I really really like is the Squid Ink Sauce but I’ve a suspicion it’s seasonal, seeing that there are times when it’s not stocked.
Their assorted tea range is mindboggling! From standards like Oolong and Jasmine to fancy schmany ones like Rose Hip and Hibiscus (one of my favorites) and Rooiboos, these teas are loosely packed in pyramidal mesh bags, letting the leaves unfurl fully as they steep.
Crackers, Chips and Candy
Lotsa snacks to choose from. From Japanese fare like senbei (rice crackers) to fun kiddie favorites like their alphabet-shaped cinnamon crackers that my nephews love. Oh, and I love love love their Acerola Mint.
Plain stuff not enough for you? They have sachets of flavorings that you can use on potato chips and popcorn. They have dips too. Flavors range from standards like cheese to very interesting ones like shiitake mushroom. My favorites among the flavoring powders are the Smoked Cheese and Yuzu & Pepper.
My favorite travel cutlery
Actually, I don’t really buy much houseware stuff from Muji overseas because (1) I can get kitchen stuff cheaper at Ikea and (2) the bento stuff is cuter and cheaper at Daiso. But my favorite pair of travel cutlery is from them—a set that has an interlocking spoon, fork and knife and for that, I love them forever.
I can go on and on about their notebooks, colorful gelpens and clothes but I want to keep this down to food-related stuff. Still, my reasons are good enough for me to warrant repeat visits to the future Muji branch at BHS. What about you? Why do you love Muji?