Tous Les Jours: A Bakery Built on Thoughtfulness


Mention birthday and one of the first things you think of is to buy a cake. A much appreciated gesture, this tradition goes back to ancient times, serving to commemorate and share good wishes for the birthday celebrator. When Pad celebrated his birthday over the weekend, he received a pretty cake from Tous les Jours. I’m not familiar with the brand, but it impressed me. Not only was the cake very pretty, the box was beautifully crafted and stylish.

21:365 Happy Birthday, John!

Happy Birthday, Pad!

A quick google search easily explained why. Despite the French name, Tous les Jours is a Korean bakery cafe chain. The brand fuses French devotion to quality pastries with Korean attention to detail and style, to create cakes and pastries that are too pretty to eat.

Tous Les Jours Mocha Cake

Tous Les Jours Mocha Cake

But nothing is too cute to eat for Kitchen Cow! (MWAHAHAHAHAHAHA!) Slicing into the mocha cake revealed three distinct layers. For a thin cake (it stands at 3 inches at most), I took it as a good sign when they went through the trouble of creating multiple layers, instead of the two I was expecting. The cake itself was moist and rich, tasting of coffee and a liqueur. Rum perhaps? The buttercream frosting wasn’t too impressive; it was a tad bland and not as buttery as we’d like. Still, I’d pick a bland frosting over a too sweet one, so it wasn’t really a deal breaker. What I really loved was the glaze on top. I’m not sure what it is, but it had a hint of fruit, so we’re betting that there are berries in it. The nuts didn’t make their way to the plate since I ended up munching on them, just like that.

Tous Les Jours

Pink(!) safety match

Another thing I really loved about this cake was the fact that it came with its own disposable cake slicer, birthday candles and matchsticks! This thoughtful little gesture won lots of points in my book. How many times have we gifted our birthday celebrating friends with cake, only to have to rush out to buy candles? Plus, there’s that sad instance where we murder a pretty cake with disposable forks because we don’t have anything to slice it with.

Suffice to say, Tous Les Jours has won me over. I’m looking forward to visiting their shop soon, to have a firsthand look at what it’s like, as well as to pick up more goodies to try. If this hasn’t won you over yet, I’ll let Rain convince you instead:

Tous les Jours has branches at The Block, SM City North EDSA and at SM Southmall

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7 Responses to Tous Les Jours: A Bakery Built on Thoughtfulness

  1. Aileen says:

    Whoa, that cake looks divine! Good thing there’s a branch at the Block, will try to check this out soon. :)

  2. Bea says:

    I’ve seen Tous le Jours in Korea and sadly the branch here isn’t as nice and colorful as the stores there. I hope they re-do the concept and keep it as it is!

    • kaoko says:

      Really? I haven’t been to the local store so I don’t know what they look like, but a friend blogged about the one she visited in Korea and it’s really cute! Very Korean talaga.

      http://awifescharmedlife.blogspot.com/2011/06/cafe-tous-les-jours-seoul-south-korea.html

      It would be nice if they can stick closer to the concept, I agree.

    • Tous les Jours says:

      Dear Ms. Bea,

      Tous les Jours Philippines is actually the same concept as in Korea. All the interior parts was actually built in Korea and shipped directly to the Philippines. We generally have two type of stores – large stores with full sitting capacity and smaller stores (currently in Philippines) with limited or no sitting capacity. Rest assured that we will be building some larger flagship stores to better server our customers here in the Philippines. We sincerely value your comments and we will improve to better serve our customers. Ty.

  3. Pingback: Tous Les Jours Alabang Town Center Opens | bento, restos & recipes at http://www.kitchencow.com

  4. Angel says:

    I love their cakes and breads! Too bad service at their SM Megamall branch sucks.

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